Introducing Area 48 – new innovative LED soft light


Brother, Brother & Sons are now bringing a new LED soft light onto the market. ‘Area 48 Soft’ will be presented at IBC in Amsterdam on 7-11 September.

‘Area 48 Soft’ is characterized by unprecedented light quality and a compact size, with the surface area of a sheet of A4 paper.

Forty-eight blue diodes behind a remote polycarbonate phosporized diffuser ensure an undivided smooth surface that provides a very even light and an exceptionally soft shadow – a feature highly appreciated by lighting designers, photographers and studio owners.
The A4-sized phosphorized polycarbonate diffusers are interchangeable, and come in a variety of colour temperatures, including 5,600 K and 3,200 K.

 High hopes for Area 48 Soft
‘Area 48 Soft’ is specifically designed to meet the high standards of TV, film and photographic studios, who demand modern, energy-saving LED equipment of high quality and long durability.

“We have very high expectations towards this small soft light,” comments Peter Plesner, developer and CEO of Brother, Brother & Sons, who expects that in the longer term, high-end LED soft lights like ‘Area 48 Soft’ will completely replace fluorescent lighting systems, which have much higher power consumption and shorter lifespans.
“Other players in the market may have similar products but due to its compact size and exceptional light quality and durability ‘Area 48 Soft’ really stands out.”

BB&S now provides an overall high-end LED solution
The launch of Area 48 Soft means that Brother, Brother & Sons can meet the wishes of broadcast studios and others for a total solution that includes LED retro-fit kits such as Force V (profile), Ledonardo 1&2 and Ledina (fresnels), and from now on, the new ‘Area 48 Soft’ soft light.

Brother, Brother & Sons are at present negotiating with several international television channels to provide total LED solutions.

‘Area 48 Soft’ and other LED products from BB&S will be presented at IBC in Amsterdam on 7-11 September.
We are very much looking forward to introducing you to this new superior soft light. Please visit us in Hall 11 at booth D41.