“Micro salon” in Rome = macro success for BB&S


AIC (Italian Society of Cinematographers) recently took a great initiative setting up the first “Micro Salon” in Rome, Italy on the 25th and 26th of January 2013 in the scenic studios of Cine Città. 

By combining seminars, awards and a small exhibition showing the latest technologies in Cameras, Pre & Post production and lighting, AIC managed to give a good impression of the technical possibilities in cinema out there today.
Brother, Brother & Sons from Denmark was invited to participate and brought along our latest softlight with unsurpassed color rendition and power: the AREA 48 Soft.


High-level users thrilled with the Area 48 Soft

Peter Plesner, CEO of Brother, Brother & Sons was attending the “Micro Salon” himself together with BB&S new Italian representative, Mr. Ulrik Gerber. They both agreed that BB&S participation in the event had been a very positive experience.

Peter Plesner says: ”It was great talking to high-level hands on users who work with and really understand the issues of LED lighting. BB&S wishes not only to thank the people behind the initiative, but also all the D.O.P and Gaffers who came by our booth. Thank you for being open minded towards new technology and agreeing with us that with products like the Area 48 Soft the era of poor LED lighting with insufficient color rendition
is finally over .”

Watch 3 min. video presentation of “Micro Salon”

Next stop for BB&S: Prolight & Sound in Frankfurt

Next trade fair coming up for Brother, Brother & Sons is anything but small as we are gradually getting ready for ‘the world’s largest dedicated international trade fair for Technologies and Services for Events, Installation and Production Prolight + Sound in Frankfurt, 10 to 13 april 2013.

See you there!